Collusion Wine Group | Bridging Importers and Buyers

when rival companies cooperate for their mutual benefit

About

Collusion Wine Group is a dynamic and reliable partner, acting as a seamless bridge between importers and professional buyers. We are committed to minimizing risks and enhancing efficiency in the wine and beverage industry. With deep expertise and a strong track record in the HoReCa sector, we provide tailored, transparent services that enable our clients to streamline operations, save time, and access a carefully curated portfolio of high-quality products.   Our dedicated team works collaboratively with both restaurants and importers, offering a single point of contact to simplify procurement and sales, ensuring that every step—from product sourcing to invoicing—is handled with professionalism and care.
Above all, we are passionate about delivering exceptional value and building long-term relationships based

on trust and performance.

Meet the Team

AADEL AL JUBOORI

aadel@collusion.fi

+358 45 344 0502

If sales were cinema, Aadel would write, direct, and star in The Art of the Salesman. Charisma? Always. Service? Second nature. He brings energy, warmth, and a can-do mindset to every client meeting.

But beyond the charm, Aadel is Collusion’s driving force. The one who keeps us moving, motivated, and connected—both as a team and with the people we serve. Dependable to the core, he shows up consistently, leads by example, and makes everyone around him feel seen, supported, and capable.

At the heart of Collusion’s service philosophy, Aadel doesn’t just build trust—he builds relationships. Personal, involved, and always present, he brings humanity into every handshake, every call, every glass.

ANTTI PAASONEN

antti@collusion.fi

+358 40 565 9050

Antti brings a calm clarity wherever he goes. No frills, no fuss — just presence, good vibes, and a steady hand that keeps things moving.

While he might be hard to catch at a desk, that’s only because he’s already on the go— calls from the car, meetings between deliveries, always a few steps ahead. Dependable and grounded, he doesn’t dwell on problems — he moves straight to solutions, bringing people with him in that easygoing, no-drama way that makes everything feel possible. He doesn’t make noise — he makes things happen. Rooted in wine and shaped by years in hospitality, he leads with integrity, stays cool under pressure, and holds the bar high — without ever needing to say it out loud.

TOOMAS TUOVINEN
toomas@collusion.fi

+358 40 528 8792

There are parts of hospitality you can train — and then there’s the part that just lives in you. Toomas is the full package. If there were a hospitality all-star team, he’d be a first-round pick. 💪

Steady, kind, and always quick with a laugh, Toomas doesn’t just get the job done — he does it in a way that makes people feel good. You’ll find him covering ground from Pirkanmaa all the way to Utsjoki. It’s a lot of territory, but if you need him, he’ll be there.

LAURA HIIDENMAA

laura@collusion.fi

+358 50 305 5189

With an energetic laugh Laura pulls everyone up around her. Her love of wine is strong but her love to share that is even stronger, bridging together the stories from producers to the teams that will share them. Hard at work, she ensures that the heart of everything we do is lead by our belief in hospitality.

JOUNI OLKKONEN

jouni@collusion.fi

+358 40 703 5876

Straight to the point, always moving. Jouni brings go-go energy and a laser focus to his role, connecting top-tier restaurants with wines that just fit. With roots in hospitality and a deep respect for relationships, he builds trust built the old-school way: by showing up, listening, and delivering. His superpower? Spotting the right bottle for the right place, every time.

JUHANA PATJAS
juhana@collusion.fi

+358 40 937 3270

Juhana leads with presence, not volume. For him, sales isn’t about the pitch—it’s about service, care, and actually listening. A calm force on the team, he brings layers of experience from high-end restaurants and a deep respect for the people behind the work.

His style? Nebbiolo-like: subtle and structured, approachable yet complex. Always present, always curious—and when he’s not drinking wine? He’s probably just drinking wine.

VELI-MATTI OJALA

veli-matti@collusion.fi

+358 50 468 6808

With deep roots in the restaurant world and an equally long love affair with wine 🍷, Veli-Matti is one of Collusion’s original minds — now fully stepped into his role as entrepreneur and co-founder.Though you won’t always find him on the front lines, his presence is felt in everything we do. From keeping our day-to-day operations on track to helping shape long-term strategy, Veli-Matti is the steady hand behind the scenes that keeps us grounded and growing.His experience building Tulopos gives him both perspective and precision — and ensures we each have the space to focus on what we do best.

ALEKSI VIRKKI

aleksi@collusion.fi

+358 40 565 9050

Let’s be honest: there are a lot of things that keep the wheels turning at Collusion — but if we had to name just one, it’s Aleksi.

While the sales team is busy running the ball up and down the field, it’s Aleksi who quietly and reliably gets it across the finish line. With a sharp mind and a calm presence, he bridges the gap between client needs and partner logistics, making sure everything connects seamlessly.

Think of him as our operations architect — piecing together the building blocks of our day-to-day like a master Lego builder, creating the foundation that keeps us all standing strong.

Tech-savvy, ultra-reliable, and always just a call (or Slack) away, Aleksi is the steady force behind the scenes who keeps communication flowing and the whole machine running smooth.

ADEAH IBARRA
adeah@collusion.fi

+358 44 238 1719

Connector, creative force, and storyteller — Adeah is the behind-the-scenes presence helping shape Collusion’s voice and direction. With roots in hospitality and a sharp sense for people and rhythm, she brings clarity where there’s noise, lifts the team when it counts, and helps everything — and everyone — hit the right note.

Having grown through the structure of fast-paced service, she now thrives in the slower burn of sales — where planning, trust, and precision drive impact. She’s not one for the spotlight, but her work is everywhere: in the details, the relationships, and the energy that keeps Collusion moving forward with purpose.